Treat yourself to a great website Rent your Villa Directly
From 15,000 baht
4 reasons to set-up your own website:
If most of your reservations come from an OTA (Online Travel Agency), such as ‘Airbnb’, ‘Booking.com’ or others, you may find yourself asking “Is it really necessary to have my own site?”
The answer is YES! without a doubt. Your own website will satisfy a number of goals that you need to achieve.
1. A good website allows you to improve your conversion rate
When a prospective holidaymaker lands on your website, they will be surprised by your design, beautiful visuals and the simplicity of navigation. You can be certain that this will significantly increase the number of your direct reservations. It will undoubtedly also provide a lot of useful information that is not available to you when using OTAs. A personal relationship will then be established between you and the prospective holidaymaker. This is critically important!
2. Invite holidaymakers to book online through your website
Once you have received a reservation through one of your preferred OTAs, you should let the guest know about your personal website, and invite them to make their next online booking with you directly, rather than through other portals. The benefits include not having to pay OTA commissions and building loyalty with your guests.
3. Build an identity that is clear and unique
It is impossible to build your own unique identity through impersonal OTA listings, because they get diluted and lost amongst all of the other hosts on there.
The differentiating factor is the quality of your images. However, having a website which is modern, responsive, dynamic and attractive, as well as a logo that identifies you (your brand) will visually position you in front of your visitors and guests and strongly reinforce your image.
4. Your website will complement your marketing strategy
Overall, owning your own website will prove to be an additional ‘string to your bow’ and a key element of your rental strategy. For example, enabling your guests to subscribe to a newsletter on your website. This way you will be able to communicate with them directly, make offers, promotions or talk to others about your property (the highly and ever-effective ‘word of mouth’).
JADEA Co., Ltd.
116. Moo4. T.Maret
Suratthani - 84310 - Koh Samui - Thailand
hello@jadea-samui.com | +66 (0)888 26 5086